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As fate would have it, I’ve found a PDF which is basically an ad for an SEO company, but which has some tips. Most are common sense SEO tips but I’ll list them nonetheless. For those of you who don’t know what WordPress is, it’s a blogging platform which supports themes, plugins and some very nice features. So, without further ado, let’s get to it.
WordPress SEO top tips, in no particular order
- get hosted on a Linux machine, rather than Windows (it saves you a lot of hassle unless you use Asp.net; which you probably don’t)
- enable pinging (just dig through the options until you find this one, it lets search engines know you’ve posted)
- change the URI display mode from {domain}/post.php?id=1230 to {domain}/{category}/{title} (do this by selecting custom permalinks in options and writing /%category%/%postname%/); I personally don’t use this style yet since I don’t want to screw up my links, but if you do this from the start of your blog you should be just fine
- avoid broken links etc. if you’re lazy like myself try to install the broken links plugin for wordpress and it’ll do it for you (it reports in manage section)
- use static pages for static content - to ensure links don’t change and people can always find some resources try to keep some pages static. In my case, the about page is static.
- use categories to logically order your posts and don’t use more than two categories per post
- use keywords in your post titles (since they become page titles…) - this is a no-brainer, use keywords for seo
- never make under construction pages. the only exception to this rule is to use http://themeshaper.com/wordpress-domain-parking-theme/ and park it while you write your first 2-3 posts to get your blog rolling
- beware of formatting programs - when you copy stuff from them, you copy the style as well, so try to run your content through notepad or just use the remove formatting setting from that document editing program
- use keyword synonyms - this is usually left out by many seos;
- use outbound links - my first high-ranking post was one about sitemaps and the reason for its success is that it linked to top ranking pages for the keyword
- give out link love (disable default no-follow behaviour with the no-follow plugin and configure it)
- use a blogroll, again for link purposes
- link between related posts - ensures google gets a sniff of them and users can find them
- attempt to have topics rather than stray posts so that you get keyword rich comprehensive articles
- no-index your archives (to avoid duplicate content)
- promote your blog through blog directories (and DMOZ)
- keep it fresh (blog at least two times a week)
- use social bookmarking plugins
- make it a conversation with your readers
- use feeds (RSS) - default RSS feed for your blog is {domain}/rss
- use tag clouds to make Google find your tags from the first page
- use the all-in-one seo plugin for wordpress ( http://wordpress.org/extend/plugins/all-in-one-seo-pack/ ) and make sure you complete the homepage description and title
- use the sitemap generator plugin for wordpress and make sure you submit the sitemap to Google webmaster tools
And I guess that’s it. Make sure you keep people coming and make sure you get the to digg or whatever your post so you get noticed by people and make them add to your blog. If any of you has any additions to this list, feel free to drop a comment and I’ll send some link love your way.
Oh, and if you’re interested in reading the original pdf you can find it here.


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