I thought I’d do a bit on how an SEO should be these days:

1. Coding smarty - while being an SEO doesn’t usually need you to be an AJAX guru, you need to have at least basic knowledge about HTML, CSS, XML, DHTML, as well as stuff like PHP, SQL and configuring Apache servers
2. Copyrighter by blood - no one can do SEO unless they know how to write content, because SEO is as much about search engine optimization as it is about human optimization, meaning that people need to love those titles so that they choose them from a million optimized titles
3. Marketer - an SEO needs to understand product placement, and target users, and how to include the offline marketing plan as well as branding into the website
4. Restless - sometimes SEO campaigns mean working three days straight with one hour sleep because you need to meet a deadline, or because you need to catch an indexing date (however sometimes you need to wait for a customer to give you content which means dolce vita)
5. A pretty good salesperson - I don’t know how it is where you come from but here people fail to see how SEO is better than online advertising, so you need to teach them like you would a six-year-old and you need to keep pestering them until they say yes. And then you need to justify the cost, etc.
6. An Internet fanatic - an SEO needs to keep up with a lot of data to keep up to date and beat other SEOs. also, he needs to know what tools to use when, and how to find different ways and techniques through which to promote the websites he works on
7. Ex-podcaster, ex-blogger, ex-youtube poster, because he needs to have a background in social media, and an understanding of the problems and opportunities it brings as well as a thorough understanding of how to adapt to fast moving tech discoveries
8. Not on myspace - while I understand that it could be a marketing tool (in the US), it’s a place for immature teenagers and embedded crap. What happened to the personal website? Connect how you want, but try to make it look good (like LinkedIn, or Twitter, or even maybe if there is no other choice Facebook)
9. Launcher of at least one viral campaign which went - experience is key and social media is really starting to offer its perks to those interested in investing in it; just don’t get too attached to one site, they’re not usually meant to last
10. 100% white hat - if there’s one mortal danger in SEO it’s black hat techniques which if not completely brand new and unexplored as well as permanently maintained and refreshed can totally ruin months of hard work making a site usable (i’ll post in a few days about position 60 penalty for buying links)

That’s just a quick list I made to give you some ideas, naturally there’s a lot more and maybe there’s room for a sequel to this list, anyway, leave a comment, let me know Don’t forget to subscribe to the feed or who knows what you’ll miss out on. You can also subscribe by email.

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PS: the dates are all 20th because that’s my anniversary with my beautiful and lovely girlfriend Andra

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